Sohan Boeing
Timeless Typography, Playful Graphics, Vibrant Color Palette: A Personal Brand, Uniquely Voiced
Sohan wanted a design for her personal brand that reflects her 30 years of experience as a human being, yoga teacher, coach, and spiritual guide. We also aimed to make her professional and serious vision visible: the ambition to become one of Germany's leading spiritual coaches. At the same time, the playfulness of her character should be conveyed, while leaving space for moments of reflection for the viewers.
Graphic alphabet
A key element of our brand image is the graphic alphabet - a collection of 18 abstract, graphic shapes that visually characterize our brand. These shapes are not just decorative elements, but each carry their own specific meaning that enriches the brand image in a unique way.
Consistent Visuals for a Strong Brand Message
Graphics should always support the content in corporate design. Images, graphics, and text must be clearly aligned to convey the message effectively. Visuals that are consistent with the content strengthen the overall brand appearance and help create a cohesive brand image.
If you would like to learn more about us or would like to discuss a new project, please get in touch.
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